Solomon Systems — Metrics

Live revenue

Total MRR

Base — · Expansion —

ARR

Annual run-rate

Active clients

— subscriptions

ARPU

Avg revenue / client

Churned clients

All-time lost logos

MRR growth

Monthly recurring revenue over time

Active clients

Business ▲	Product ▲	Type ▲	Monthly ▲	Status ▲	Started ▲
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Client matches

Stripe ↔ GHL

Funnel metrics count only clients linked to a GHL contact (auto-matched or confirmed). Non-funnel clients (e.g. Meta retainers) still count fully in revenue — they're just excluded from funnel math.

Acquisition & funnel

GHL funnel clients

Funnel metrics reflect home-service funnel clients only — clients linked to a GoHighLevel contact. Non-funnel clients (e.g. Meta retainers) are excluded from this section but still count fully in the revenue above.

Conversion by lead source

Leads by source

Open pipeline

Meta ads

Facebook / Instagram

Punch in one week of Meta numbers at a time (Mon–Sun). Enter the raw counts — cost-per-lead, CPM, CTR and cost-per-demo are calculated for you. Leave campaign / ad set blank for a whole-account weekly total, or fill them to log a single ad set. Re-saving a week overwrites it.

Week starting (Mon)

Grain

Spend ($)

Impressions

Reach

Link clicks

Landing page views

Leads

Demos booked

Note (optional)

Week	Scope	Spend	Impr.	Clicks	CTR	Leads	Cost/lead	Demos	Cost/demo
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AI weekly read

Claude

What the numbers say this week

Unit economics

Live CAC

Cost per lead and CAC compute live from ad spend and clients. LTV:CAC and payback stay reserved until retention history matures — no assumed lifetime is shown.

Cost per lead

—

Blended, from ad spend

Facebook CAC

—

Meta spend ÷ FB clients

Blended CAC

—

All ad spend ÷ all clients

LTV : CAC

—

Needs retention history

Profit

Revenue & ad spend live

The shape of the P&L. Monthly revenue and ad spend are live; COGS and overhead stay reserved until the bank feed lands, so gross and net profit aren't estimated.